that translates into a 96-minute trip between washington d.c. and new york city. the real-estate broker trick of baking apples with cinnamon to help sell a house may be outdated. simply put, simple scents work best, and apparently that goes for any selling environment. the business school at washington state university found the subtle scent of orange by itself increased sales 20% in stores. but when mixed in a complex blend of basil and green tea, researchers say it becomes a distraction for shoppers, trying to figure it all out. the same goes for lemon, pine and cinnamon. as with many things, keep it simple. coming up, what ski resort operators are doing to get business drifting their way. but first, from cocaine king to a hot dog stand man. bill moller joins us next with that intriguing story. [ game announcer ] touchdown! and here comes the dunk. [ male announcer ] everyone loves to dunk. ♪ [ game announcer ] will he dunk it? yes, he will. [ male announcer ] mcdonald's tender, juicy chicken mcnuggets in creamy ranch and spicy buffalo sauce. just $4.99 for 20